wsweek - USA
March 5, 2007 issue - Apple, Inc.,
maker of the Macintosh computer and the iPod, never lets anyone forget what it isn't—Microsoft. ...
By John Sparks
Newsweek International
March 5, 2007 issue - Apple, Inc., maker of the Macintosh computer and the iPod, never lets anyone forget what it isn't—Microsoft. The company's ads show a hipster named Mac humiliating a pale, pudgy loser named PC; its slogan urges consumers to "Think different." But as Apple has evolved from struggling computer maker to digital media giant, it now finds itself cast in a role that had been Microsoft's alone—European corporate villain
http://www.msnbc.msn.com/id/17312084/site/newsweek/
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