Seinfeld Gates Commercial

What the hell was that TV commercial? I heard something was going to be coming out to "counter"(?) popular whimsical Apple commercials. I just saw the this latest Seinfeld /Gates commercial. Seinfeld is trying to get Gates interested in shoes (I have not idea why ). Seinfeld recommends wearing the shoes in the shower (what the hey?). Seinfeld and Gates then go walking in the street. There is some talking of something consumer oriented but nothing more. I am sure there were will more commercials like this but all I can say is "WHY?"

Seinfeld ads to target Apple

Microsoft is feeling a little slighted because their products aren't as "cool" as Apple's products and ads on TV and that show it up. So starting in September, Jerry Seinfeld will show up on TV ads promoting Vista. The new Microsoft campaign ($300 million worth) will focus upon " Windows, not walls" (stressing breaking down barriers that prevent people and ideas from connecting). Will this make a dent against Apple's coolness and rising sales (second quarter sales up 41% since the same time last year 15.3%) ?

The article in Wall Street Journal (8/22) stressed " can you ever remember a cool Microsoft ad?" For this makeover Seinfeld is getting $10 Million and possibly helps to keep in the spotlight his Seinfeld series (which left in 1998) which most college kids don't remember at all.