I am not really sure why Apple doing this. Apple still can sell the iPhone in the Apple stores and is doing well with it so far. Maybe its a "saturate the market thing" so more iPhones will sold now and go up against in more places against the Blackberry, Sprint phone and the new Google phone.
http://www.bloggingstocks.com/2008/11/20/apple-iphone-may-be-coming-to-wal-mart-in-just-over-a-month/
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